BTS drops new summer single, breaks YouTube premiere records

Romar Fernando

May 21, 2021

• The K-pop supergroup BTS has released the music video of their newest single entitled ‘Butter,’ May 20, Thursday.

  Produced by GE Productions, together with Bighit Music and Hybe Labels, the three-minute video took on the spectacular journey of the group in set design, color schemes, and outfits. They were seen in video as a group standing for a mugshot, establishing them as group of smooth criminals.

  The new track of BTS, which includes members Jin, J-Hope, RM, Suga, V, Jimin, and Jungkook, had approximately 3.89 million concurrent premiere viewers. This broke the premiere record of ‘Dynamite’ when it was released last year.

  As of this writing, after six hours of their premiere, the video has 50,040,860 YouTube views.

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