Apple Music launches free 24/7 music video channel

Romar Fernando

October 20, 2020

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  Photo Credit: Billboard

  Apple Music has announced the launch of their newest 24/7 music video channel in their application, October 19, Monday.

  The application called ‘Apple Music TV,’ is free and will be available on Apple TV as well. Its first premiere will be on Friday, October 23, with Joji’s “777” and SAINt JHN’s “Gorgeous.” It will be available in the United States for now.

  This new feature can be found under the Browse Tab within the application and will be in front of the service’s paywall. It will stream music videos, as well as short and long form videos and interviews from the Apple Music 1 radio.

  “A great list of sampled artists on a typical day would be Drake, Dua Lipa, BTS, Billie Eilish — a contemporary mix of current hits. It’s such a great way for music lovers to see big, contemporary hits in an easy-to-consume, lean-back way and be able to access Apple Music from the TV app at the flick of a switch,” says Rachel Newman, Apple Music’s global head of editorial and content.

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