BLACKPINK makes a comeback with ‘Pink Venom’

Renzo Fuentes

August 23, 2022

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  Photo: BLACKPINK / YG Entertainment

  Blinks, the wait is finally over!

  “How You Like That?” K-pop girl group BLACKPINK kicked off the “Born Pink” era with their highly anticipated single “Pink Venom” with an accompanying music video on August 19.

  Ever since it came out on YouTube, the music video garnered over 140-million views – making them the most-viewed music video within 24 hours of release.

  The video is also accompanied by #PinkVenomChallenge, a YouTube Shorts movement (on-going until September 15) where fans are encouraged to dance to the song alongside the said hashtag. Blinks are also to receive a special surprise from the K-pop group themselves. The hashtag is believed to have helped the rising views.

  BLACKPINK’s Jennie quoted, “Since our album’s title is Born Pink, we wanted to relay our identity in the song as much as we could.” She added, “Since ‘pink’ and ‘venom’ have contradicting images, we thought they were reminiscent of us. We are named BLACKPINK, and contradiction is our charm — we wanted to show that. It’s pink venom, a lovely poison, it’s words that most express us.” Jennie also stressed that the essence of the girl group is “confidence.”

  “Pink Venom” is set for an official live performance at the 2022 MTV Video Music Awards this August 28. It is the single that launched their forthcoming sophomore album “Born Pink.” The album is set for release on September 16 this year. BLACKPINK is also set to perform in the Philippines next year on March 25, 2023, as part of their upcoming world tour.

  Watch the music video below:

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