Developing Story: It’s expensive to promote Katy Perry hit, says music executive

Romar Fernando

August 1, 2019

• 

  Photo Credit: City News Toronto

  A music executive is now telling the jury who will decide on the copyright case of Katy Perry that promoting her hits are expensive.

  Steve Drellishak, the vice president of the Universal Music Group showed a glimpse on how expensive a Katy Perry hit is all about.

  Drellishak exemplifies the expenses this way: $13,000 for a wardrobe stylist, $3,000 for hairdo and $2,000 for flashing cocktail dress with ice cubes. He explained this to show that this is how the brand of Perry goes on.

  “She always has to be in the most fashionable clothes, the most fashionable makeup. She changes her look a lot. That’s core to what the Katy Perry brand is.” Drellishak added.

• COMMENTS