Viral Challenges boosts ‘Black Beatles’ and ‘Juju on That Beat’ on Hot 100

J.G. Taruc

November 29, 2016

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  Photo credit: Nova Videoz

  Rae Sremmurd and Gucci Mane’s collab song ‘Black Beatles’ continues to dominate the Billboard Hot 100 for the third week, as the #MannequinChallenge gives it a major boost according to Billboard.

  ‘Black Beatles’ the first Hot 100 No. 1 of duo Rae Sremmurd currently is the top selling and most streamed song of the week for three consecutive weeks. Of its streams, 33.5 million were from Youtube while 14.3 million were from Spotify.

  Meanwhile, ‘Juju on That Beat (TZ Anthem)’ by Zay Hilfiggerrr and Zayion McCall pushes 8-5, fueled by a major rise in user-generated TZ Anthem Challenge videos featuring the song’s audio gaining notable spikes.

  Former no. 1 ‘Closer’ by The Chainsmokers featuring Halsey currently holds the no. 2 spot after spending 12 weeks atop, the longest of 2016. Following their sultry performance on this year’s AMAs, ‘Closer’ gains 25 percent increase on downloads while drawing 26.4 million streams.

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